{"product_id":"amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-100-grey-coverage-purple-hair-colour-for-all","title":"Amethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye \u0026 Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All","description":"\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eTransform dark blonde or brown hair to a striking new look with our permanent purple hair dye colouring kit, with a plex hair care that protects, rebuilds, and restores your hair's structure\u003c\/li\u003e\n\u003cli\u003eDarkest purple permanent hair dye; for a full head of colour, covers grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated, Afro, Asian, men, women\u003c\/li\u003e\n\u003cli\u003eVegan, cruelty-free purple hair dye. Using UK and European-approved cosmetic standard ingredients blended into a smooth cream for home use. Part of award-winning Smart Beauty hair colour collection\u003c\/li\u003e\n\u003cli\u003eMess-free application. Mix the purple colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience\u003c\/li\u003e\n\u003cli\u003eSmart Beauty is a family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch4\u003eProduct Description\u003c\/h4\u003eAmethyst Purple Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye \u0026amp; Cruelty-Free, 100% Grey Coverage, Purple Hair Colour, For All Hair Types. Smart Beauty","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":56563273597305,"sku":"B07QCP9X1R","price":25.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/6123\/8361\/files\/81fee8aEO9L.jpg?v=1769514499","url":"https:\/\/proudfabrics.co.uk\/products\/amethyst-purple-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-100-grey-coverage-purple-hair-colour-for-all","provider":"Proud Fabrics","version":"1.0","type":"link"}