{"product_id":"heritage-lavender-floral-wool-rug","title":"Heritage Lavender Floral Wool Rug","description":"\u003carticle class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"c6aa1e19-5f3c-4843-9441-60c7f9da5c7d\" data-testid=\"conversation-turn-305\" data-scroll-anchor=\"false\" data-turn=\"user\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pt-12 [--thread-content-margin:--spacing(4)] thread-sm:[--thread-content-margin:--spacing(6)] thread-lg:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] thread-lg:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col grow\"\u003e\n\u003cdiv data-message-author-role=\"user\" data-message-id=\"c6aa1e19-5f3c-4843-9441-60c7f9da5c7d\" dir=\"auto\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+\u0026amp;]:mt-1\"\u003e\n\u003cp data-end=\"300\" data-start=\"0\"\u003e\u003cstrong data-end=\"37\" data-start=\"0\"\u003eHeritage Lavender Floral Wool Rug\u003c\/strong\u003e brings a refined sense of calm and elegance into your home with its soft lavender-grey floral pattern and warm cream undertones. The gentle symmetry of its design adds quiet sophistication, while the plush texture creates an inviting, comfortable feel underfoot.\u003c\/p\u003e\n\u003cp data-end=\"320\" data-start=\"302\"\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"575\" data-start=\"322\"\u003e🌸 \u003cstrong data-end=\"368\" data-start=\"325\"\u003eNaturally soft and beautifully durable.\u003c\/strong\u003e Made from 100% wool, this rug offers a luxurious, cosy feel while being naturally resilient for everyday living. It combines comfort with long-lasting quality, making it a reliable choice for busy spaces.\u003c\/li\u003e\n\u003cli data-end=\"806\" data-start=\"577\"\u003e🧶 \u003cstrong data-end=\"618\" data-start=\"580\"\u003eThick, plush comfort you can feel.\u003c\/strong\u003e With a dense 2500 gr\/m² weight and a 30 mm pile height, this rug delivers deep softness underfoot. It creates a warm, cushioned surface that instantly makes any room feel more inviting.\u003c\/li\u003e\n\u003cli data-end=\"1037\" data-start=\"808\"\u003e🏡 \u003cstrong data-end=\"859\" data-start=\"811\"\u003eCrafted for lasting structure and stability.\u003c\/strong\u003e Hand-tufted construction paired with a cotton backing ensures the rug holds its shape beautifully over time. It stays neatly in place while maintaining its elegant appearance.\u003c\/li\u003e\n\u003cli data-end=\"1264\" data-start=\"1039\"\u003e🚶 \u003cstrong data-end=\"1078\" data-start=\"1042\"\u003ePerfect for high-traffic living.\u003c\/strong\u003e Designed to handle daily use with ease, this durable wool rug performs well in busy areas. It keeps its charm and texture even in frequently used spaces like living rooms or hallways.\u003c\/li\u003e\n\u003cli data-end=\"1495\" data-start=\"1266\"\u003e🎨 \u003cstrong data-end=\"1317\" data-start=\"1269\"\u003eTimeless floral design with a calming touch.\u003c\/strong\u003e The soft lavender-grey tones and mirrored floral pattern bring subtle character without overwhelming your décor. It blends effortlessly into both classic and modern interiors.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1781\" data-start=\"1497\"\u003e\u003cstrong\u003eStyling Tip: \u003c\/strong\u003eLet this rug become the centrepiece by pairing it with soft neutral furniture or muted pastel accents. It works beautifully with light wood finishes and layered textiles like linen or wool throws, creating a calm and cohesive space that feels both elegant and lived-in.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNOTE:\u003c\/strong\u003e Wool rugs naturally shed due to the characteristics of real wool fibres. This is completely normal and part of the rug’s natural structure. Shedding will gradually reduce with regular vacuuming.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e","brand":"The Rugs","offers":[{"title":"120X170 cm","offer_id":57336580243833,"sku":"HERTGE_LVNDER_120X170","price":195.0,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":57336580276601,"sku":"HERTGE_LVNDER_160X230","price":365.0,"currency_code":"GBP","in_stock":false},{"title":"200X290 cm","offer_id":57336580309369,"sku":"HERTGE_LVNDER_200X290","price":550.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/6123\/8361\/files\/a4d37ede-636e-47e9-8b9f-c1c60a02a342.jpg?v=1779889486","url":"https:\/\/proudfabrics.co.uk\/products\/heritage-lavender-floral-wool-rug","provider":"Proud Fabrics","version":"1.0","type":"link"}