{"product_id":"joico-colorful-anti-fade-shampoo-300-ml","title":"JOICO Colorful Anti-Fade Shampoo 300 ml","description":"\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eColor Protection \u0026amp; Vibrancy: Joico Colorful Anti-Fade Shampoo helps maintain vibrant, long-lasting hair color.\u003c\/li\u003e\n\u003cli\u003eSulfate-Free \u0026amp; Gentle Cleansing: Effectively removes impurities without stripping moisture or dulling color.\u003c\/li\u003e\n\u003cli\u003eEnhances Shine \u0026amp; Softness: Leaves hair looking radiant, silky, and smooth.\u003c\/li\u003e\n\u003cli\u003eProtects Against Environmental Damage: Defends hair from UV exposure, pollution, and free radicals.\u003c\/li\u003e\n\u003cli\u003eStrengthens \u0026amp; Reduces Breakage: Helps improve resilience and prevents damage in color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch4\u003eProduct Description\u003c\/h4\u003eProduct Description\n\nJoico Colorful Anti-Fade Shampoo is a sulfate-free formula designed to gently cleanse while preserving the vibrancy of color-treated hair. Infused with protective ingredients, it locks in color, boosts shine, and shields hair from environmental damage such as UV rays and pollution. This nourishing shampoo maintains hydration, strengthens strands to reduce breakage, and leaves hair looking healthy, soft, and radiant. Perfect for daily use, this salon-quality 300ml shampoo ensures long-lasting color brilliance and hydration for beautiful, salon-fresh hair.\n\nIngredients\n\nAvailable on package\n\nDirections\n\nApply to wet hair, gently massage into a lather, rinse thoroughly.\n\nSafety Warning\n\nJOICO Colorful Anti-Fade Shampoo 300 ml","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":56563211338105,"sku":"B0B3XSSPPB","price":31.64,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/6123\/8361\/files\/61wR5DE36YL.jpg?v=1769514344","url":"https:\/\/proudfabrics.co.uk\/products\/joico-colorful-anti-fade-shampoo-300-ml","provider":"Proud Fabrics","version":"1.0","type":"link"}