{"product_id":"layrite-natural-matte-cream-297g-medium-hold-water-soluble-matte-finish","title":"Layrite Natural Matte Cream 297g | Medium Hold | Water Soluble | Matte Finish","description":"\u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e EFFORTLESS HOLD FOR NATURAL STYLE: A lightweight, water-based shaping cream that adds texture and creates a flexible hold for a range of styles. The flexible, medium hold keeps your style in place all day while leaving hair soft and natural, not stiff or waxy.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e LIGHT FORMULA: Adds shape and definition without weighing hair down. Clean matte finish leaves hair natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for quick application. Reworkable (no water needed). Sweet signature cream soda scent.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e WORKS BEST FOR THIS HAIR TYPE: Fine to medium thick hair. Natural, casual groom look  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e WORKS BEST FOR THESE LOOKS: Frizz-free definition for wavy + naturally curly hair Versatile flexible hold for casual styles.  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e KEY INGREDIENTS: Kaolin Clay. Naturally derived waxes from Brazilian palm leaves and charcoal provide a natural structured finish. Retains moisture, providing luster and shine while taming frizz.  \u003c\/span\u003e\u003c\/li\u003e","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":56433966809465,"sku":"B072FKH3W9","price":67.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/6123\/8361\/files\/512-DCWgu1L._AC_US1100.jpg?v=1767239210","url":"https:\/\/proudfabrics.co.uk\/products\/layrite-natural-matte-cream-297g-medium-hold-water-soluble-matte-finish","provider":"Proud Fabrics","version":"1.0","type":"link"}