{"product_id":"loft-chevron-cream-rug","title":"Loft Chevron Cream Rug","description":"\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"8f78cd14-a3b9-46d5-acce-0b7a4185811e\" data-testid=\"conversation-turn-7\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height,0px))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:76631891-c71c-4914-bbc0-750285785ccb-15\" data-testid=\"conversation-turn-8\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"446f870d-caf7-4333-a801-980099d4bb80\" dir=\"auto\" data-message-model-slug=\"gpt-5-3-instant\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"247\"\u003e\u003cstrong data-start=\"0\" data-end=\"26\"\u003eLoft Chevron Cream Rug\u003c\/strong\u003e refreshes your space instantly. The clean cream tones and bold zigzag pattern bring a modern, design-led look while keeping everything light and balanced. It’s an easy way to add structure without overwhelming your room.\u003c\/p\u003e\n\u003ch4 data-section-id=\"1orspav\" data-start=\"249\" data-end=\"271\"\u003eWhy You’ll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli data-start=\"273\" data-end=\"450\"\u003e🦶 \u003cstrong data-start=\"276\" data-end=\"311\"\u003eSoft, textured feel every step.\u003c\/strong\u003e The 14 mm high–low pile creates a cushioned surface with a subtle layered texture that feels comfortable and looks visually interesting.\u003c\/li\u003e\n\u003cli data-start=\"452\" data-end=\"608\"\u003e🎨 \u003cstrong data-start=\"455\" data-end=\"483\"\u003eFresh colour that lasts.\u003c\/strong\u003e Fade- and stain-resistant fibres help maintain the soft cream tone, keeping your space looking bright and clean over time.\u003c\/li\u003e\n\u003cli data-start=\"610\" data-end=\"754\"\u003e✨ \u003cstrong data-start=\"612\" data-end=\"643\"\u003eNeat look with less effort.\u003c\/strong\u003e Low-shed and anti-static materials reduce loose fibres and dust, so your rug stays tidy with minimal upkeep.\u003c\/li\u003e\n\u003cli data-start=\"756\" data-end=\"910\"\u003e🧼 \u003cstrong data-start=\"759\" data-end=\"788\"\u003eSimple to care for daily.\u003c\/strong\u003e Designed for easy living, it works smoothly with vacuum and robotic cleaners, making maintenance quick and hassle-free.\u003c\/li\u003e\n\u003cli data-start=\"912\" data-end=\"1035\"\u003e🔇 \u003cstrong data-start=\"915\" data-end=\"947\"\u003eCreates a calmer atmosphere.\u003c\/strong\u003e The pile helps absorb everyday noise, making your room feel quieter and more relaxed.\u003c\/li\u003e\n\u003cli data-start=\"1037\" data-end=\"1172\"\u003e🐾 \u003cstrong data-start=\"1040\" data-end=\"1070\"\u003eReliable for everyday use.\u003c\/strong\u003e Durable polyester fibres handle foot traffic and daily life while keeping their softness and shape.\u003c\/li\u003e\n\u003cli data-start=\"1174\" data-end=\"1325\"\u003e🌿 \u003cstrong data-start=\"1177\" data-end=\"1209\"\u003eCertified for peace of mind.\u003c\/strong\u003e Tested to OEKO-TEX® STANDARD 100, meaning it’s checked for harmful substances and safe for your home environment.\u003c\/li\u003e\n\u003cli data-start=\"1327\" data-end=\"1447\"\u003e🔥 \u003cstrong data-start=\"1330\" data-end=\"1357\"\u003eWarm and cosy all year.\u003c\/strong\u003e Fully compatible with underfloor heating, helping you stay comfortable in every season.\u003c\/li\u003e\n\u003cli data-start=\"1449\" data-end=\"1581\"\u003e📏 \u003cstrong data-start=\"1452\" data-end=\"1480\"\u003eFlexible sizing options.\u003c\/strong\u003e Available in rectangular and runner formats, making it easy to style different areas of your home.\u003c\/li\u003e\n\u003cli data-start=\"1583\" data-end=\"1729\"\u003e🧵 \u003cstrong data-start=\"1586\" data-end=\"1619\"\u003eStrong and stable foundation.\u003c\/strong\u003e The jute backing provides a natural, breathable base that helps the rug stay flat and secure on your floor.\u003c\/li\u003e\n\u003cli data-start=\"1731\" data-end=\"1879\"\u003e⚖️ \u003cstrong data-start=\"1734\" data-end=\"1767\"\u003eLight yet dependable quality.\u003c\/strong\u003e With a 1400 gr\/m² pile weight, it offers a comfortable balance of softness and practicality for everyday use.\u003c\/li\u003e\n\u003cli data-start=\"1881\" data-end=\"2022\"\u003e🎯 \u003cstrong data-start=\"1884\" data-end=\"1908\"\u003eBold chevron design.\u003c\/strong\u003e The structured zigzag pattern adds movement and a modern edge while keeping the overall look clean and minimal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2042\" data-end=\"2253\"\u003e\u003cstrong\u003eStyling Tip: \u003c\/strong\u003ePair this rug with light wood furniture, soft neutral fabrics, and simple décor to create a clean, modern space. Add subtle textures like linen cushions or woven elements to enhance the relaxed, balanced feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"The Rugs","offers":[{"title":"80X150 cm","offer_id":57336660296057,"sku":"2250_IVR_80x150","price":39.9,"currency_code":"GBP","in_stock":true},{"title":"80X300 cm","offer_id":57336660328825,"sku":"2250_IVR_80x300","price":79.9,"currency_code":"GBP","in_stock":false},{"title":"120X170 cm","offer_id":57336660361593,"sku":"2250_IVR_120x170","price":69.9,"currency_code":"GBP","in_stock":true},{"title":"160X230 cm","offer_id":57336660394361,"sku":"2250_IVR_160x230","price":119.9,"currency_code":"GBP","in_stock":true},{"title":"200X290 cm","offer_id":57336660427129,"sku":"2250_IVR_200x290","price":179.9,"currency_code":"GBP","in_stock":true},{"title":"240X340 cm","offer_id":57336660459897,"sku":"2250_IVR_240x340","price":269.9,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/6123\/8361\/files\/Loft_Chevron_Cream_top_view.jpg?v=1779889856","url":"https:\/\/proudfabrics.co.uk\/products\/loft-chevron-cream-rug","provider":"Proud Fabrics","version":"1.0","type":"link"}