{"product_id":"rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-ppd-free-hair-dye-grey-coverage-warm-plum-hair","title":"Rich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye \u0026 Cruelty-Free, PPD Free Hair dye, Grey Coverage, Warm Plum Hair","description":"\u003ch4\u003eFeatures\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eTransform dark blonde or brown hair to a striking new look with our permanent purple plum hair dye colouring kit, with a plex hair treatment that protects, rebuilds, and restores your hair's structure\u003c\/li\u003e\n\u003cli\u003eDarkest plum permanent hair dye; for a full head of colour, cover grey, root touch-up, balayage, undertones, lowlights. For all hair types, including chemically treated hair, Afro, Asian, men, women\u003c\/li\u003e\n\u003cli\u003ePPD free, Vegan, cruelty-free plum hair dye. Using UK and European endorsed cosmetic standard ingredients blended into a smooth cream for home use. Part of the award-winning Smart Beauty hair colour collection\u003c\/li\u003e\n\u003cli\u003eMess-free application. Mix the plum colour cream and developer in the provided bottle, evenly apply with the precision nozzle and work through with gloved hands for a non-drip colouring experience\u003c\/li\u003e\n\u003cli\u003eSmart Beauty is a customer focussed family-owned British business that produces premium vegan hair dye colouring kits. Committed to non-animal testing, ethical practice and minimal environmental impact\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ch4\u003eProduct Description\u003c\/h4\u003eRich Plum Hair Dye Permanent with Anti-Breakage Plex Hair Care, Vegan Hair Dye \u0026amp; Cruelty-Free, PPD Free Hair dye, Grey Coverage, Warm Plum Hair Colour, for All Hair Types by Smart Beauty","brand":"Jolof Store","offers":[{"title":"Default Title","offer_id":56563344605561,"sku":"B07QBPP43H","price":25.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0020\/6123\/8361\/files\/81xaTDjHy1L.jpg?v=1769514700","url":"https:\/\/proudfabrics.co.uk\/products\/rich-plum-hair-dye-permanent-with-anti-breakage-plex-hair-care-vegan-hair-dye-cruelty-free-ppd-free-hair-dye-grey-coverage-warm-plum-hair","provider":"Proud Fabrics","version":"1.0","type":"link"}